Platforms and digital media

Experience.

For nearly two decades I directed the development of digital platforms for several of the country's media outlets. At RTVC, the public media system, I led projects such as RTVCPLAY and the portals of Señal Colombia, Radiónica and Radio Nacional. Later, at RCN Radio, I directed the development of the digital division's products. I learned to build platforms for different kinds of users, caring for the architecture, the experience and what those platforms make possible.

RCN Radio

2017 — 2026
Director of digital product development

I led and defined the technical execution of the Digital Division's projects: requirements gathering, strategic planning, information architecture and coordination of the development teams. Web and mobile products for the country's most-listened-to radio brands.

rcnradio.com
Main news portal.
lafm.com.co
La FM portal.
antena2.com.co
Antena 2 sports portal.
lamega.com.co
La Mega portal.
alertabogota.com
Local alerts and information.
alertapaisa.com
Regional alerts and information.
RCN Mundo app
Mobile app. Development and launch, optimizing the mobile experience.

RTVC · Public Media System

2010 — 2017
Digital platforms coordinator · Convergence lead

I directed the development of digital products across television and radio: concept, information architecture and technical coordination. I headed RTVCPLAY, and led the convergence projects that supported Señal Colombia through its digital transformation.

RTVCPLAY
The public media OTT platform. I headed its development, starting from an analysis of the TV and radio OTT landscape. Digital Public Innovation Award.
señalcolombia.tv
Portal for the cultural channel. Created and launched.
misenal.tv
Señal's content platform.
radionica.rocks
Portal for Radiónica, the youth station.
radionacional.co
Portal for Radio Nacional de Colombia.
Convergence
Metrics, interactive schedules, unified sign-in across 13 sites and content geolocation.

ALDEA Comunicaciones

1997 — 2008
Co-founder and co-director

Aldea Comunicaciones was a pioneering internet, multimedia and design company that served clients such as Caracol Televisión, the General Maritime Directorate and the Ministry of Foreign Trade. I also got to experiment with the earliest forms of communication on the Colombian web.

8 days alone with the world
An experiment measuring the adoption of the internet as a medium: one person isolated for a week, communicating only through the network. Backed by Microsoft. The most-visited Colombian page of its time: 700,000+ people.
The Wright brothers' first flight
Technical development of the hypernovel by writer Juan Bernardo Rodríguez. National Culture Grant, Ministry of Culture, 1997. Still readable online.
Sailing the Bogotá River
Chronicles and remote broadcasts from the river, live on the internet. 27,000+ visitors in 1997.
bogotadc.com
The first independent content portal about Bogotá. Research and editorial coordination.
WCITIES
Local content for an international cities portal. Teams in Cartagena, Bogotá and Quito.
Also along the way

There were other stops on the road: Gaming Culture (technology management, 2003), where I directed web projects such as the games portal for ETB. I developed my first video games at Mankala Studio, which I tell about in the Games section.

§ ONGOINGWhat I'm building today

Two ongoing projects from which I keep exploring technology and the digital.

Ensamblaje
↗
Studio · digital experiences
"Digital artisans". We bring together strategy, content, design and technology so every piece fits.
Iradia
↗
Startup · artificial intelligence
AI with human purpose. We built the first 100% AI radio station in Latin America.
A digital project in mind?
Platforms, information architecture, media products. Let's talk.
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